Monday early evening 1/14

Weather Channel math....you may have heard the Weather Channel is for sale. The asking price is 5 billion dollars. Their annual revenues are 290 million dollars. The Weather Channel is seen in 96 million homes. Compare that with the Oxygen channel's recent sale for about 800 million dollars on revenues of 220 million dollars. The Oxygen channel is seen in 74 million homes. Maybe the air is a little thin at TWC's accounting department.

Click on this map to see the NAM for Thursday. A decent amount of moisture into the region with an inch or two or snow.

The GFS doesn't have as much snow. There is more moisture over eastern KY where it may be more in the form of rain. The heavier snow is expected with the northern system. Up to a half foot of snow may fall from eastern Iowa to northern Illinois. At this point it does NOT look like the northern and southern system will merge. If that had happened, it would be a much stronger system. As a result the amount of moisture into our area is just not all that impressive.

HPC bears that out with a SLIGHT RISK of 4" snow in SE KY for Thursday and a bigger risk area with the northern system.

I'll put the bread index at 2 slices for now. I'm not sure if I will have a guess the snow contest. I will decide by morning.

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You can see a little chunk of cold air into the northern plains. This will change quite a bit by Saturday as some Arctic air drops into the U.S.  Much of northern Canada continues to have one of their coldest winters in decades.

Click on any map for a larger view. Here are the highs for Saturday. If we have a snow cover, temps Saturday morning will dip into the single digits.

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I look for 3 cold snaps. Saturday will be number 1. The second will be next week and the third arrives around Monday the 28th. One other note...next Monday's system may be shaping up to be a snow or ice storm somewhere in this part of the country.

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Comments

[Jason]

That's the best news I've heard all day! GFS = Good For Something.

Thanks Jason...GFS good for snow...

[Matt]

Mrs.NAM is showing a lil more love. I'm going to hang out with her for now!

Matt...I always love your comments...lol

[Michael C.]

Hi John;

That is a hefty asking price for The Weather Channel. With a $290 (TWC) to $220 million (Oxy) revenue stream you would think TWC would be more along the lines with the Oxygen Channel with regards to its asking price. However, unlike The Oxygen Channel, The Weather Channel has a built in technology which allows it to send city based forecasts to its cable system providers. This would be worth a lot of money to someone like Rupert Murdoch and his NewsCorp commercial revenue stream.

And like they always say... start out high, and lower the price as you go.

Interesting end to the week shaping up. The NWS is 60% NAM and 40% GFS in its forecast discussion reasoning (evening discussion... forecaster short term... JA.. long term... MJ). Even if we don't get much snow it is going to be brrrrr the next two weeks. Nice to see winter finally arrive!

[Calvin]

John,I must admit that when I saw the Wave 3 weather team posting our chances for snow this Thursday as "likely" ( and 70%), I thought that surely we would see some measurable snowfall this time. All of us snow lovers ( including you!)need to come to the realization that it's just NEVER going to snow in this part of the Ohio Valley again! Thanks for being ever optomistic, and start building the hype for the next non-snow event.

Calvin....we are going to have some snow, just not a snow storm.